There is a huge issue that many brands, sports teams, and anyone offering a service face today when it comes to building their fanbase. They do not put in the time or effort to make an emotional connection. Too many people want to skip the “real work” and go right to the part where they have engagement and a loyal fanbase. Without creating this emotional connection, this is virtually impossible.
While it may seem like an impossible task, creating an emotional connection is not as hard as it may seem.
Consider Your Fan’s Journey
The fan’s journey means how they find out about you and how they become a fan initially. What is the journey they have gone on to discover you and fall in love with your team?
Usually, this is going to happen via television, online, or from personal experience. Once a potential fan gets a “whiff” of what you offer, what you stand for, and what you can do, they will want to learn more. Where will this journey go? This is what you have to consider. Take time to connect the dots to provide the best fan journey possible.
Remember, a crucial part of any fan’s journey is likely going to be social media. They want to see what their friends say and what random people have to say. Be sure to monitor what is going on and being said to put your best foot forward.
Build an Email List Then Use It
If you are a fan of something, you want to learn more about it, right? Your fans are going to want to hear from you. It is up to you to keep this line of communication open. While it may seem daunting at first, there are an array of methods you can use to make email marketing easier and more efficient, including automation. Take time to build an email list and then use it to your advantage. By connecting with your fans in this manner, you will be building that ever-important emotional connection.
Take Your Fans Behind the Scenes
One of the fastest and most effective ways to build an emotional connection with your fans is by taking them behind the scenes. Use features like Facebook Live and Instagram Live to give your fans a glimpse of something unique. When you provide an exclusive look behind the scenes, your fans will appreciate it and want to see more. Also, this helps them go on the journey with you, which is going to deepen their loyalty.
If the process of building an emotional connection with your fan base seems daunting, do not worry. The professionals can help ensure you create the connections that mean the most and that you are able to build something that will last. By using the tips here, you will create loyal fans that stick with you for life.